Blog
Practical guides on influencer marketing.
·4 min readYouTubeAnalytics
What is a good engagement rate on YouTube?
A simple formula, realistic benchmarks by channel size, and the signals that matter more than a single number.
Read article·5 min readPricingNegotiation
How to price a creator collaboration
Start from expected views, adjust for niche and format, then negotiate with a range instead of a single number.
Read article·3 min readOutreach
Writing a first outreach email creators actually answer
Keep it short, personal and specific: why them, what you offer, and one clear next step.
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