How to price a creator collaboration
· 5 min read
Start from expected views
Average views of the last 10 posts is a better base than follower count. A common starting point is a CPM (cost per 1,000 views) between $10 and $40 depending on platform and niche.
Adjust for context
- Niche: finance, B2B software and tech usually command higher rates than entertainment.
- Format: a dedicated video costs more than a 60-second integration; a story costs less than a feed post.
- Usage rights & exclusivity: add 20 – 50 % when you want to reuse the content in ads.
Negotiate with a range
Share a low / typical / high range and the assumptions behind it. Creators respond better to transparent reasoning than to a take-it-or-leave-it number.