Free creator tools
Calculators and reports for vetting, pricing and briefing creators. 3 free reports a day.
Audience persona
Understand who follows a creator: demographics, interests and buying power.
How the Audience persona works
- 01Paste a link or enter numbers
Use a channel/profile URL, an @handle or your own figures. No sign-up needed.
- 02Get an instant result
Benchmarks are calculated in your browser as you type. The written analysis adds context.
- 03Act on it
Save creators to your list, export the report or ask follow-up questions in chat.
When to use it
Before you pay for a sponsorship, check who actually watches: audience gender, age, top countries and whether they match your customer.
Why Lumi
- Free to try: the Audience persona works without an account.
- Transparent math: every number shows how it was calculated.
- Available in 8 languages, on the web and in the browser extension.
FAQ
Is the Audience persona free?+
Yes. Guests get free daily runs and signed-in users get more; paid plans remove the limits.
Where does the data come from?+
From the public profile you link (or the numbers you enter). Estimates are clearly marked, and sample data is labeled as such.
Can I use the results with clients?+
Yes. Copy or download the report, or save the creator to your list to track outreach.