Free creator tools
Calculators and reports for vetting, pricing and briefing creators. 3 free reports a day.
Influencer brief generator
Turn a product and a goal into a ready-to-send campaign brief.
How the Influencer brief generator works
- 01Paste a link or enter numbers
Use a channel/profile URL, an @handle or your own figures. No sign-up needed.
- 02Get an instant result
Benchmarks are calculated in your browser as you type. The written analysis adds context.
- 03Act on it
Save creators to your list, export the report or ask follow-up questions in chat.
When to use it
Turn a product and goal into a ready-to-send creator brief with deliverables, key messages, do's and don'ts and a timeline.
Why Lumi
- Free to try: the Influencer brief generator works without an account.
- Transparent math: every number shows how it was calculated.
- Available in 8 languages, on the web and in the browser extension.
FAQ
Is the Influencer brief generator free?+
Yes. Guests get free daily runs and signed-in users get more; paid plans remove the limits.
Where does the data come from?+
From the public profile you link (or the numbers you enter). Estimates are clearly marked, and sample data is labeled as such.
Can I use the results with clients?+
Yes. Copy or download the report, or save the creator to your list to track outreach.