Skip to content
Lumi
Start free

Free creator tools

Calculators and reports for vetting, pricing and briefing creators. 3 free reports a day.

YouTube engagement-rate calculator

Compute and benchmark a video's engagement rate.

We fetch public stats automatically as soon as you paste a link. You can still edit every number.

How the YouTube engagement-rate calculator works

  1. 01
    Paste a link or enter numbers

    Use a channel/profile URL, an @handle or your own figures. No sign-up needed.

  2. 02
    Get an instant result

    Benchmarks are calculated in your browser as you type. The written analysis adds context.

  3. 03
    Act on it

    Save creators to your list, export the report or ask follow-up questions in chat.

When to use it

Compare a channel's engagement and views-per-subscriber with typical benchmarks to judge whether its audience is really active.

Why Lumi

  • Free to try: the YouTube engagement-rate calculator works without an account.
  • Transparent math: every number shows how it was calculated.
  • Available in 8 languages, on the web and in the browser extension.

FAQ

Is the YouTube engagement-rate calculator free?+

Yes. Guests get free daily runs and signed-in users get more; paid plans remove the limits.

Where does the data come from?+

From the public profile you link (or the numbers you enter). Estimates are clearly marked, and sample data is labeled as such.

Can I use the results with clients?+

Yes. Copy or download the report, or save the creator to your list to track outreach.